All About Panbo

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Hi, this is Ben Ellison, editor and owner of Panbo, and this is where you can find out how to get in touch with us, how to support Panbo with advertising, and much more.

Contact Information & Policies

Panbo is proud to be an independent source of news and opinion about marine electronics, and we're also proud to be sponsored by the AIM Marine Group and further supported by a fine group of advertisers. Companies that want to present their products or services to Panbo readers can purchase display ad space directly from Panbo. The sponsorship-style program means that ads are equally rotated around our Entry and Forum pages like the ones appearing to the right. For more information, please contact the Ad Manager. We do not sell text links or favoritism.
   Advertisers get the attention of about 75,000 unique visitors per month, as tabulated by StatCounter. Regular readers (about a third of the total, as indicated in the diagram below) are a mix of marine electronics professionals and enthusiasts, exactly the sort of folks who influence a lot of buying decisions. And the "first time visitors" are often individuals who are researching a specific product or category with the intent to purchase. Note that Panbo Classifieds is meant in part to be a free or very low-cost place for marine electronics manufacturers, apps developers, installers, online distributors etc. to showcase their products and services.

Panbo History and Future
Panbo was started in early 2004 by Dutch web guru Yme Bosma. He was interested in the then-new phenomenon of blogging, and he seriously enjoys marine technology (check out his new electric boat project). I was one of many readers who enjoyed his entries until he got too busy with his real work that fall. When Yme sought a new editor, I volunteered and put up my first entry in April, 2005. Frankly, it began as a bit of a lark––a way to learn how to write faster, I hoped––but more than 1,900 entries later, Panbo is the center of my work life and the source of great satisfaction. Instant publishing often means instant feedback, and Panbo has collected a group of informed commenters from all over the world. We all learn together. Plus, the companies that develop marine electronics often read those comments, and thus Panbo has become an agent of change. All good.
    A Forum was added to Panbo in 2009, and in 2012 we added a classified advertising section to help readers turn over their old electronics. In 2015 I hope to spark more life in that section (hey, it's free!), and I'm also searching for an entrepreneurial journalist with strong technical skills and a deep interest in marine electronics. The possible position might start with a salary but evolve into ownership of this micro media business. Panbo has survived some hard times in the marine industry, and I hope it will continue to thrive even as I become more of a bionic old geezer. Thanks to all for visiting and especially for contributing.

Ben Ellison 
Well, sure, let's talk about me! I've lived in Camden, Maine, since 1971, when I bought a 1946 wooden sloop (same vintage as me) that was moored here. I was planning to sail around the world, made it. Offshore storm, Abaco to New Bedford, April 1978 I did live aboard Alice for most of the 70's, ran her as a daysailing operation, and cruised twice to the Caribbean (with just a VHF radio and a depth flasher for electronics). During that decade I also worked on oil field boats off Louisiana, tried my hand at commercial fishing, delivered yachts and taught navigation/seamanship in many venues including offshore on a barkentine. By the 80's, the boat had morphed into a home-built home and I even started a totally non-nautical business (which at least got me into personal computers early). I did keep up the deliveries and teaching, managed some boats, and in 1985 began a five year stint as director of the WoodenBoat School. I still get a pitter-patter when I visit there. The 90's? Back to boat deliveries and teaching, a house addition, work for a tide prediction software company, and eventually a stint as editor of Reed's Nautical Almanacs. That job was more about marine software and data manipulation than sentences, which is partially how I transitioned into writing about electronics. Ben_onboard_Gizmo2_2009.jpg I got started at Ocean Navigator in 1999 and became Electronics Editor at Power & Motoryacht in 2001, added Sail in 2004, and then switched over to the position of Senior Electronics Editor at Bonnier Marine Group in early 2009. In 2013 I switched teams again, returning in a sense to PMY and Sail, which are now part of the AIM Marine Group along with Soundings, PassageMaker, and Yachts International. I now write primarily for Panbo, whose content is shared with AIM websites and publications, but I also work behind the scenes with AIM editors and electronics writers. In 2015 I hope to again spend significant time aboard the 37' Duffy "lobster yacht" dubbed Gizmo, a near perfect platform for testing electronics along the beautiful coast of Maine and further afield. I'm proud to add that my work has received numerous honors in the annual Boating Writers International writing contest, especially the first place Original Online Content award to Panbo in 2011 and again in 2012. And again in 2013!

Where am I?
I enjoy trying various tracking technologies and can often be found via my BoatLogger pages or my DeLorme Share Map, or via's AIS and mAIS online tracking system:

And here's a draft schedule of events I like, may attend, or both ;-)

Wonderful Weather Widgets
I'm working with Baron Marine Weather to demonstrate the excellent resources that they make available to websites like Panbo and perhaps your marine business. You'll see that users can find and save their own city (in the U.S.) and access unusual features like "Future Radar" and "NWS SCITS" (storm cell forecasts). There's no cost for these widgets beyond hosting the included banner ad. Interested web (and app) developers should visit Baron's Velocity Weather.

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