Subscriptions for Soldiers, a good thing
Though possibly a bit self serving, I’m pleased to find out that the corporation I largely work for—Primedia, owner of both Sail and PMY—has introduced a program whereby anyone can buy inexpensive subscriptions to many of its “enthusiast” magazines for active duty U.S. soldiers who would like to spend a little time immersed in boats, or hot rods, or fishing, or whatever. Whereas things aren’t going so well for them, some enthusiastic words and pictures must be a welcome diversion.
I once went to a PMY staff conference where Primedia’s head creative guy deconstructed our magazine, and others, looking for how they actually affect users. He saw our role in high fallutin terms—giving nutrition to a reader’s passion, saying ‘yes’ in a ‘no’ world—that challenged us to do better, even if only fractionally true. Of course another way to support the troops is to vote. So, for goodness sake, vote!
Are we talking about active duty soldiers of any specific nation?
You’re right, John, this is an especially U.S. entry for a blog that’s gotten fairly international. Sorry. I edited it to be more specific.