Category: The Trade

Gizmo bridge 2010, a shout out to Garmin ID 6

Gizmo bridge 2010, a shout out to Garmin ID

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While a Panbo logo is still a work in progress, check out the sharp name plate Gizmo is sporting thanks to Garmin’s industrial design department.  Gander too at how much electronic goodness I managed to squeeze onto the boat’s latest flying bridge dash, and note that a wider view would also show a Furuno MFD12 and a Raymarine E140 Wide with room for more!  It’s quite the testing platform and you’ll be seeing lots of pictures and screen shots taken here, but today let’s tour that amazing design shop in Kansas…

Furuno supports whale slaughter?  Or Sea Shepherd BS? 42

Furuno supports whale slaughter? Or Sea Shepherd BS?

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I don’t like what some Japanese companies, supported by their government, are doing to whales, but I’m smart enough to know that a reasonable alternative to Sea Shepherd’s nasty headline above might be: “Furuno won’t give (or sell) Sea Shepherd a new radar because its government asked it not to.”  Or: “Furuno won’t support protesters who ram Japanese ships.”  Or maybe: “Furuno wants nothing to do with an arrogant jerk like Captain Paul Watson!”…

FLIR buys Raymarine, good for everyone? 34

FLIR buys Raymarine, good for everyone?

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“We are all very happy here,” reads the email I just got from a contact at Raymarine, and that sure makes sense. The agonizing process of getting sold is over, and in the end they were bought by a strong company which is not a direct competitor but is “very serious about commercial and recreational marine.” That phrase, already demonstrably true, comes fresh from Lou Rota, FLIR’s VP for Maritime Business Development.  Rota also told me that there are no plans to move or substantially change Raymarine operations, and that FLIR is very hopeful that it can continue to work closely with manufacturers like Furuno, Simrad, and Garmin in terms of integrating its thermal cameras into their navigation electronics. I suppose that Garmin, which recently made a very public bid for Ray, may be unhappy about this turn of events, but…

Inmarsat, Iridium, & Globalstar…the horse race 15

Inmarsat, Iridium, & Globalstar…the horse race

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Competitive heat is really building in the portable global sat phone/messenger sector, and once it gets sorted, it’s got to be good news for those of us who venture beyond cellular networks.  Last week Iridium announced that its smaller, cheaper 9602 SBD modem is ready ahead of schedule to some 90 “integration partners,” and a few weeks before that Inmarsat detailed its IsatPhone Pro (due in June), including its game changing pricing.  And while I discussed both of these developments here in January, it’s Globalstar that may be the dark horse in this race…

Minn Kota’s i-Pilot robot, & Geonav for real 2

Minn Kota’s i-Pilot robot, & Geonav for real

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The Miami demo of Minn Kota’s new i-Pilot technology got somewhat humorous.  After some time with that trolling motor head turning this way and that as it automatically retraced a GPS track or pulled us along to a waypoint — where it could even maintain station — I started thinking of it as a faithful, friendly robot.  If I owned one, I might paint eyes and a smile on it to heighten the sensation.  And in retrospect it might have been whispering, “Hey, bub, I represent Johnson Outdoors technology prowess; wait until you see Geonav!”

ON AGAIN!  Garmin makes offer for Raymarine 23

ON AGAIN! Garmin makes offer for Raymarine

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Amazing!  Garmin just announced a very public and serious offer for Raymarine.  The Wall Street Journal has the 30 page (!) announcement here, but this London Stock Exchange link is easier to read. Garmin is offering 15 pence per share, which is way up from what we’ve heard recently (see comments here), and it’s waived any further due diligence.  The only way this deal won’t happen is if either Raymarine’s board or the European anti-trust regulators don’t like it.  And by being so public with the offer, Garmin is expressing a lot of confidence that both those parties will find the offer acceptable.  Maybe it’s time to think about a marine electronics world where two of the biggest brands are one.

BEP CZone #1, “distributed power”? 11

BEP CZone #1, “distributed power”?

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I’ve been looking through a lot of material on BEP’s new CZone system, and finding it impressive. But its descriptive subtitle — “Networked Control and Monitoring System” — seems a little vague to me.  In fact, Simrad changed that to “digital switching” when they showed off their nifty CZone integration with the NSE series (covered briefly in a Miami Show entry).  It does seem like the handful of manufacturers who dare to compete in this complex niche can’t agree about what to call it, but I like “distributed power”.  You can see why in the simplified CZone sample diagram above; like the competition, those OI modules efficiently distribute an electrical system’s core power feed and circuit protection functions to where they’re needed, while networking the switching and much more. There is no central breaker panel on this boat, and a lot less wire.  The following diagrams tell more about the concept…

Garmin visit #2, GPSMap 78 6

Garmin visit #2, GPSMap 78

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Today Garmin introduced the GPSMap 78 series, an apparently major refresh of the 76 series long popular with boaters.  While I only got to fiddle with a pre-production unit for a moment, I did learn a lot about the industrial design process behind it.  The ID department in Olathe — aka “The Skunk Works” or “Area 51” —  has a tool collection that would make all sorts of craftsmen and artists drool, but I’ll save that story for another day.  What’s particularly notable about the exhibit shown above and below is how many design iterations were created and modeled for the 78, and how detailed they were…

Garmin visit #1, making stuff 9

Garmin visit #1, making stuff

Messy maybe, but this is how marine electronics get made, and Garmin HQ in Olathe, Kansas, is all about making stuff.  The engineer who leads the hardware side of the marine department told me...

MTA Survey #1, brand awareness & perception 6

MTA Survey #1, brand awareness & perception

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Please don’t jump to conclusions about this first real slice of the finished Panbo/MTA survey until you better understand what it represents. The questions quoted at the top of the table above were “open ended”.  The 950 people who spent time taking the survey (thank you all!) got no check box guidance toward their answers.  In fact, no brand names were specifically mentioned anywhere in the survey.  So the 1,558 positive responses, along with the 773 negative ones — no, almost none of you ornery cusses did as asked, naming three of each — are purely the brand names that came into nearly 1,000 minds when asked in privacy which marine technology products had either pleased or displeased them. The individual response totals then are a mix of at least three factors:  market share (how many of the survey takers own, or have owned, some of a brand’s products); brand awareness (most may remember whose MFD they use, but not necessarily whose inverter); and brand perception (the emotion that brings a brand name to mind).  And there are more complexities beyond…