Category: Panbo & misc.

SevenSeasU, and my webinar debut 5

SevenSeasU, and my webinar debut

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I’m really not looking for more work in my life, but I failed to resist an invitation from Seven Seas U to at least dip a toe into their online education program. I’m impressed with what SSU has created, as well as a few individual presentations I reviewed, and I’m also intrigued with “webinar” technology (even if the name grates). While it’s true that a few I’ve attended have been marred by connection, sound, and/or screen problems, it does seem like an efficient way to teach a subject and have some back-and-forth with the class, and SSU seems to have the tech part down.  So tomorrow night at 8pm EDT I debut a webinar on modern marine radars, and you’re invited…

Panbo moving & changing; cross your fingers, please 24

Panbo moving & changing; cross your fingers, please

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Starting tonight, Panbo is getting moved from one hosting service’s server farm to another’s, which means that commenting will be shut down for an indefinite period so that the databases stay in sync until the transfer is complete, and also that I’m wicked nervous about losing bits and pieces of content (as has happened during past moves).  Cross your fingers, and be patient, please.  And if things go well, you’re going to see some good changes around here…

MTA Survey #1, brand awareness & perception 6

MTA Survey #1, brand awareness & perception

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Please don’t jump to conclusions about this first real slice of the finished Panbo/MTA survey until you better understand what it represents. The questions quoted at the top of the table above were “open ended”.  The 950 people who spent time taking the survey (thank you all!) got no check box guidance toward their answers.  In fact, no brand names were specifically mentioned anywhere in the survey.  So the 1,558 positive responses, along with the 773 negative ones — no, almost none of you ornery cusses did as asked, naming three of each — are purely the brand names that came into nearly 1,000 minds when asked in privacy which marine technology products had either pleased or displeased them. The individual response totals then are a mix of at least three factors:  market share (how many of the survey takers own, or have owned, some of a brand’s products); brand awareness (most may remember whose MFD they use, but not necessarily whose inverter); and brand perception (the emotion that brings a brand name to mind).  And there are more complexities beyond…

Panbo at five, fun with demographics 19

Panbo at five, fun with demographics

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Five years ago today my first Panbo entry entered cyberspace, and some 1,300 entries later I could hardly be more pleased about how the site has evolved.  It arguably has become “The” marine electronics blog that founder Yme Bosma envisioned, and that’s largely because such a boat load of readers visit on a regular basis.  According to StatCounter, Panbo topped 90,000 unique visitors in March, and according to Google Analytics about 27,000 of those visited more than 25 times during that month.  Wow, and thank you, thank you, thank you all!  And now, thanks to the MTA Survey, here’s a bit about who you are…

Panbo numbers, & top 10 entries 6

Panbo numbers, & top 10 entries

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Navagear had a good idea…use Google Analytics to create a year-end post of reader stats and most-read entries.  Actually Panbo has used Stat Counter since before I came aboard almost five years ago, and the graph I like to ponder is above (it clicks bigger, per usual).  If Panbo had a board room, or a staff, we could all sit around smoking large cigars…business is good, with SC reporting almost 852,000 unique visitors last year, averaging nearly 71,000 per month.  But I’ve also had Google Analytics at least partially installed on the site for the last year, and some of its deeper analysis is sort of mind blowing…

The Gizmo Manifesto, & magazine questions 13

The Gizmo Manifesto, & magazine questions

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The above screenshot is from the online version of my first Yachting column.  I wasn’t tickled that the print title, The Gizmo Manifesto, got changed (to better attract search engines, supposedly), but the text is all there as written, and I hope you’ll check it out.  I turned it in before actually taking possession of Gizmo the vessel, but my notions of what’s possible for her electronics, and fears of the complications I might run into, are materializing.  My June column on Monitoring is also online, and overall I’m getting in a happy groove with Yachting and the other Bonnier marine pubs I work with.  But perhaps you can help make these magazines better…

Panbo Forums, they’re here… 6

Panbo Forums, they’re here…

Hey, look at the menu bar up to the right: now there’s a Forum link, and it works! Of course there’s hardly anything there yet, and I’m still struggling with the issue of categories, but the possibilities are terrific…