Category: The Trade

The MTA 2011 Survey is still underway. In fact, we could really use more responses. Yes, we’re running it a bit later this year, and boating season has begun for many, but remember the goal of helping marine electronics manufacturers and distributors to better understand what we want and how we buy stuff. Your response, for instance, might help to confirm or modify the following MTA analysis of which sources are on the rise, and which aren’t…

As I hope you know, the 2011 MTA marine electronics survey is underway right now, but what follows is another in a series of entries derived from the 2010 survey. As usual, I’m a bit amazed at how the MTA guys can slice and dice out of our opinions. Frankly, market intelligence is more mysterious to me than all the wires on Gizmo, but I do get how this could help the industry serve us better. At any rate, please take the 2011 survey, and here’s MTA….

The MTA Spring 2011 Survey is ready for your input.  One of several sections I’ll be quite interested in is the one where respondents write in the marine electronics brands that have exceeded or fallen below their expectations. As discussed last April, the results indicate both brand recognition and perception, and I wonder if we’ll see any significant changes. The poll is very similar to last year’s, taking about twenty minutes and earning either Doctors Without Borders or Internews (your choice) one dollar. The major reward, though, is the chance to let the industry know what you want. The MTA 2011 Survey awaits.

Marine Technology Advisors is really taking shape. You’ll find a new web site at that link, and better yet, the firm tells me that it’s getting some attention from marine electronics manufacturers and distributors. The following entry, like the ones in April, is based on last year’s survey, specifically where “integration” fit in when marine electronics buyers were asked to rank its importance versus other criteria like pricing, reliability, performance, and feature sets. Nearly 1,000 of you took the survey last year — which established some good base numbers — and starting tomorrow the 2011 survey will begin. Please come around whether you filled in the original or want to add your two cents.

Last week Marine Technology Advisors (MTA) began publishing more results of the 2010 survey. This is the second installment:  Among a long list of market characteristics MTA tested for – and will be testing...

In February, 2010, I wrote about how the little marine electronics industry could use some market intelligence — often called MI — and welcomed a startup firm called Marine Technology Advisors. MTA created a...

It was just coincidence that all the leather seating on this rather amazing Albatro 50 RIB was darn close to Simrad’s shade of red, but you had to wonder as Navico seemed to think of everything  when it came to the launch of the Simrad NSS touch-screen MFD series in Palma, Spain. First there were detailed presentations on the state of Navico, where Simrad and NSS fit into the brand and product matrix, and just how the NSS was developed (which included lots of before and during usability testing). Then each of the nearly fifty magazine writers got four demo sessions aboard an appropriate selection of the ten highly varied yachts Simrad had rigged with NSS and selections of what has become a large family of NS display and system options. And throughout the two days we had all sorts of Navico/Simrad staff to ask questions of, and they all seemed to know the products well…