Brunswick + MX, what’s up with that?

MX 421antennaOne of the most interesting back stories in the marine electronics world is how the planet’s largest boatbuilder, Brunswick Corporation, bought up a series of companies like Navman and Northstar and formed a division called Brunswick New Technologies (BNT). The move sent shock waves through the big brands used to selling lots of product to Brunswick units like Sea Ray and Boston Whaler, or to their dealers. The presumption was that Brunswick boats would soon all come with electronics built, branded, and supported by the mother corporation. Navman, in fact, has the first color plotters and fishfinders to support SmartCraft, Mercury Marine’s (i.e., Brunswick’s) own version of NMEA 2000 CANbus. But I’ve been told that each Brunswick boatbuilder, sometimes each big dealer, is free to make their own decision about electronics packages, and there seem to be a variety of brands on new Brunswick boats. What do you all see out there? And why did BNT just acquire MX Marine, a small company solidly focussed on commercial AIS and dGPS, often under the Leica label? What’s the plan?

Ben Ellison

Ben Ellison

Panbo editor, publisher & chief bottlewasher from 4/2005 until 8/2018, and now pleased to have Ben Stein as a very able publisher, webmaster, and editing colleague. Please don't regard him as an "expert"; he's getting quite old and thinks that "fadiddling fumble-putz" is a more accurate description.

1 Response

  1. Mystery Engineer says:

    You just wait to see what’s up our sleeve.
    BNT moves fast, and watch us move faster. We are global, we are 24 hour.
    Mystery Engineer

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