Category: The Trade

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Yamaha strategic alliance with Siren Marine drives forward digital and connected technology

Yamaha Motor Corporation, U.S.A. today announced a strategic alliance with Siren Marine, manufacturer of marine-based IoT (Internet of Things) solutions. It is Yamaha’s most recent step to reinforce CommandBlue™, a philosophy that represents a commitment to move engineering and development into the realm of the customer, ultimately delivering products that are easier to use and creating greater satisfaction and confidence on the water.

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Garmin buys GEOS, good or bad for SEND distress services?

SEND is not a commonly used acronym, but it’s especially worth understanding because Garmin just acquired GEOS Worldwide, the company that runs “the only global Search and Rescue Coordination Center for Satellite Emergency Notification Devices (S.E.N.D.).” If you own a Garmin inReach this is almost undoubtedly good news, but what about boaters who use other SEND distress, tracking, and messaging systems like Globalstar Spot, Iridium GO, Inmarsat IsatPhone, Zoleo, Skymate Mazu, and others?…

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“Furuno Connections” Season 2 delivers a head-to-head product shootout among the industry’s four major players!

“Furuno Connections” is back, and Furuno is bringing something very special for Season 2. They’ve outfitted four boats with complete electronics packages, one from each of their major competitors and one with NavNet TZtouch3, and they are taking you out on the water to put all of these systems through their paces in a head-to-head product shootout! …

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Marine Vendors Join Forces for Nineteen For 19 Fundraiser

Nineteen companies who make marine-related merchandise have come together to raise money for those affected financially by the coronavirus pandemic. Nineteen for 19, organized by ugo wear, a maker of waterproof electronics cases, is a fundraiser to benefit Modest Needs Foundation, a nonprofit that provides emergency relief for individuals and families in need…

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Raymarine: Torture tested

Raymarine owners can get underway with the confidence in knowing their electronics will perform in extreme conditions. Why? Because Raymarine electronics are literally tortured in the company’s very own Environmental Test Center in the UK, where they are subjected to hard drops, prolonged vibration, extreme temperatures, wireless emissions, relentless rain and spray, full submersion, and the simulation of months at sea inside a salt mist chamber.

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FLIR may sell Raymarine, don’t jump to conclusions

Last Thursday, Soundings Trade Only published “FLIR evaluates Raymarine sale” and resulting rumors about Ray’s troubled state are probably circulating already. Business must be bad if a sale is publicly contemplated, right? But the details of FLIR’s announcement only suggest that Ray is a small slice of a very large operation which thinks it can find more growth in other markets. Moreover…

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18 Products Receive 2020 Innovation Awards, Honored During Miami Boat Show’s Innovation Breakfast

The NMMA and Boating Writers International (BWI) honored today winners of the 2020 Progressive Insurance Miami International Boat Show Innovation Awards, recognizing exceptionally groundbreaking new consumer marine products. The Awards were presented during the boat show’s annual Innovation Breakfast, held at the Rusty Pelican on Virginia Key. This year’s program evaluated 71 products across 21 categories. The judges ultimately selected 18 winners.