Lowrance Launches Revolutionary New ActiveTarget Live Sonar

Top Fishing Professionals Agree New High-Resolution Live Sonar From Lowrance is a Real Game-Changer

Tulsa, Okla. – Lowrance, a world-leading brand in fishing electronics since 1957, announced today the launch of its new, high-resolution ActiveTarget Live Sonar system, revealing live-action views of fish moving in and around structure as they respond to lure presentations. This new technology delivers top-of-the-line live sonar functionality to the high-resolution DS LIVE Ultimate Fishing System, as well as HDS Carbon and Lowrance’s recently introduced Elite FS displays – providing ActiveTarget Live Sonar connectivity with a wider range of displays and pricing options.

The ActiveTarget Live Sonar views show high-resolution images of fish movements in real time and in greater detail. With this immediate feedback, anglers can adjust the presentation to trigger a strike, and also know if more than one predator fish is active in the area.

Offering three viewing options, ActiveTarget can be set to Forward, Down or Scout mode. Forward and Down views allow anglers to track fish in front of or below the live sonar transducer, and Scout mode delivers an ultra-wide, overhead view of structure and fish activity in front of the transducer – perfect for finding bait balls and big schools of fish. 

ActiveTarget is a perfect complement for Lowrance Active Imaging 3-in-1 sonar, which includes extreme high-resolution SideScan and DownScan Imaging views for finding structure, and the superb target separation of Lowrance CHIRP Sonar. 

“This sonar is unbelievable. It doesn’t matter how fast I’m going, how fast I move the trolling motor, it is instantaneous feedback of a true image of what’s going on under the surface of the water, and there’s no guessing.” ~ Skeet Reese, Professional Bass Angler, former BASS Angler of the Year and Bassmaster Classic Champion
“I’m just excited to use it. I think it’s gonna help me catch a lot of fish that I probably couldn’t have caught without it.” ~ Jordan Lee, Professional Bass Angler, former two-time Bassmaster Classic Champion and current Major League Fishing Points Champion

ActiveTarget Live Sonar, complete with black box module and transducer is priced at $1,499.99. For more information on ActiveTarget, HDS LIVE, Elite FS or the full range of Lowrance products, visit www.lowrance.com.

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2 Responses

  1. Ben Ellison Ben Ellison says:

    ActiveTarget live sonar looks interesting, and I enjoyed the videos above. Lowrance also announced new Elite FS (for “fishing system”) 9- and 7-inch MFDs that support ActiveTarget and many other sonar modes:


  2. Bob Easterday says:

    I wish the manufacturers would work towards interoperability with their sonar black boxes. As cool as this looks, most people are unlikely to ditch their existing MFDs in order to take advantage of new sonar technologies. It seems this limits adoption to new builds and full helm refits. I would make the same argument for Radar.

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