Nobeltec Sounder, package completed?

Ben Ellison

Ben Ellison

Panbo editor, publisher & chief bottlewasher from 4/2005 until 8/2018, and now pleased to have Ben Stein as a very able publisher, webmaster, and editing colleague. Please don't regard him as an "expert"; he's getting quite old and thinks that "fadiddling fumble-putz" is a more accurate description.

3 Responses

  1. GPSNavX says:

    Still $1,800 is a bit steep for an AIS receiver..
    This is the same Comar unit that is less than $750 from other sources.
    Am I correct one needs Nobeltec Admiral for AIS receiver support?
    Both GPSNavX and CoastalExplorer support AIS for far less $$$.
    Seems to me Nobeltec is a little out of touch with pricing.

  2. Ben Ellison Ben Ellison says:

    Tricky subject. Should a company price a product as low as possible or build in enough margin to get it in front of numerous potential customers (marketing & advertising) and into the hands of dealer/installers (wholesale)? Whichever way you go on that, wouldn’t you hope they generate enough income to support the product well and continue to make improvements? I’m a pretty devoted shopper myself, but have learned that price certainly isn’t everything. I know plenty of people who are happy to pay top dollar for a product they want, as long as they don’t have to mess around installing it and they have a reliable someone to call if there’s a problem. Sometimes those people are off boating while I’m dinking around trying to get something to work or looking for a deal!

  3. Anonymous says:

    but think of $430 for SR162 including delivery cost for a better performance ais receiver,the $1799 price truely makes me unhappy.

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