WIF-Pro’s water in fuel monitors, keeping a watch on your fuel
WIF-Pro is my favorite kind of company to cover, a relatively new startup with a fresh take on an old problem. I first learned about and met WIF-Pro’s founder, Brian Benedict, at IBEX 2023. Brian, a mortgage banker by day and water in fuel alerter by night, founded WIF-Pro because of his own experience with water in his outboard engine’s fuel filters. Many, fuel filtration systems make it difficult or impossible to know when the filter is full of fuel and when it’s full of water. Even filters that employ a clear bowl are generally mounted in a location that makes checking them regularly difficult. So, more often than not, we first become aware of a watery problem when our engines either sputter or die altogether. WIF-Pro looks to change that with proactive monitoring of water in your boat’s fuel system.