MIBS 2023 – Battle Born with Dragonfly IntelLigence
Battle Born is possibly the most recognizable brand of lithium iron phosphate (LiFePO4) batteries in the market today. They’ve built a strong brand around their tagline of “Get out there, stay out there” and the concept that their batteries will help you enjoy your adventure. Their marketing concentrates on what their batteries can help you enjoy, not on the nitty-gritty of their batteries. That strategy has worked for them, even as others have advanced the capabilities of their batteries past Battle Born’s position.