Humminbird Introduces the APEX Series: A Premium MFD with a Full-HD Display, First-Class Sonar and Networking Options

RACINE, Wis., Nov. 16, 2020 – Humminbird announces the next level in fish finder technology with the launch of the new APEX series. Now combining Humminbird’s best-in-class sonar technologies and full networking capabilities on a full-HD display, APEX delivers the clearest and most-detailed display of sonar and chart technologies and represents the pinnacle of marine electronics innovation.
Humminbird has been a dominant leader in marine electronics for decades by putting the most powerful and intuitive tools in the hands of anglers to help them find and catch more fish. APEX is the most advanced offering to date and offers more custom rigging options and large screen displays than ever before.
The full-HD, 1920 x 1080 display allows anglers to see sonar and chart images with incredible detail, ensuring no fish goes unseen, on their choice of 13”, 16” or a massive 19” display. APEX’s Cross Touch Interface is powered by a powerful dual-core processor that provides lightning-fast intuitive control, as well as customization of features from either the touchscreen or the softkey inputs. Thanks to its low-profile design, APEX provides a sleek, custom look when mounted in-dash, with your choice of the included front mount in-dash kit or available rear mount in-dash kit, ensuring APEX will be a natural fit at any helm.

Shown in full-HD detail, APEX offers anglers the best possible views and more sonar options with dual channel CHIRP sonar support. Anglers can take advantage of Humminbird’s renown Dual Spectrum CHIRP (2D) sonar and MEGA Imaging+ sonar included on all models, as well as optional 2D CHIRP sonar transducers for specific applications and premium sonar performance.
APEX provides a dedicated channel for Humminbird sonar technology, including MEGA Side Imaging+ and MEGA Down Imaging+, which now see further and deeper than ever before — with range and depth capabilities up to 250 ft under and to either side of the boat. Additionally, APEX’s second sonar channel provides an independent connection for accessory 2D CHIRP transducers up to 2 kilowatts and includes Airmar transducer ID, which provides simple configuration of settings for optimal sonar returns. 
“At Humminbird, we know that for some the pursuit of the next bite knows no bounds. And in APEX, we created a product that delivers on the need for peak performance and leaves excuses at the pier,” said Matt Cook, Humminbird brand manager, Johnson Outdoors Marine Electronics. “When chasing fish on the big water, APEX provides captains everything they need, including near-limitless networking options, that provide the information and control needed to face any fishing scenario.”
In addition, APEX offers an industry-leading collection of navigation and networking options, allowing anglers to customize the MFD to their fishing and vessel needs.  Starting with built-in GPS and Humminbird Basemap, anglers have chart coverage for the entire continental U.S. coastline and 10,000 inland waters. Additional premium chart options from Humminbird CoastMaster, LakeMaster and Navionics offer anglers everywhere the confidence and information of complete chart coverage. For those looking for advanced networking, APEX has many options, including:

  • Dual Ethernet Ports for networking multiple MFDs, CHIRP Radar and Minn Kota i-Pilot Link trolling motors, eliminating the need for an external 5-port hub
  • NMEA 0183 port for external GPS receiver and NMEA 0183 accessories.
  • NMEA 2000 networking to support virtually all NMEA 2000 data and accessories, including bearing, depth, engine status, fuel level, electrical data
  • Bluetooth and Wi-Fi communication for Humminbird and Minn Kota accessory support, as well as Navionics Plotter Sync functionality
  • HDMI In/Out for connection to video inputs or HDMI-compatible displays
  • One-Boat Network compatibility provides exclusive integration and control of Humminbird CoastMaster and LakeMaster charts, Minn Kota i-Pilot Link trolling motors and shallow water anchors, as well as Cannon Optimum downriggers
  • Compatible with Humminbird CHIRP radar, Fusion audio, autopilot, VHF radio systems and CZone Contact 6 / Contact 6 Plus digital switching devices 

The new APEX Series from Humminbird is offered in 13”, 16” and 19” models and supports MEGA Side Imaging+, MEGA Down Imaging+ and Dual Spectrum CHIRP 2D sonar, as well as optional accessory 2D CHIRP transducers. Anglers have their choice of either standard APEX chartplotter models that include a transom-mount transducer, or APEX CHO (Control Head Only) models, which gives them the option to pick an accessory transducer to match their specific needs. APEX models come with a 2-year limited manufacturer’s warranty are available in six models ranging from $3,699.99 – $4,999.99.
For more information call Humminbird at 800-633-1468 or visit

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5 Responses

  1. Ben Ellison Ben Ellison says:

    It’s fun to imagine the Humminbird side imaging sonar detail I’ve enjoyed on a Solix 10 this season at Apex screen sizes and resolution. Wow. And I did get some recordings from the Solix that will make an interesting video (I think).

  2. Colin A says:

    Humminbird has been slow to gain acceptance in the saltwater markets, but they really do offer good bang for the buck. A family members boat has a Helix 8 (on a sailboat no less) and I have a 5 bought on sale that will go in my little runabout. Nice to see them coming out with more and more for bigger boats.

  3. love the humminbird range , but they are rather expensive here in australia and have had a lot of teething issues in “my” salt water fishing area.
    would be interested to see these systems paired up with 2kw transducers however.

    • Colin A says:

      Interesting. Here in the US they are really common in places like Bass Pro shops and Cabelas which drives the pricing down. My Helix 5 with GPS was around $250.00 and I think the 7 My family member has was around $400.

  4. Ben Ellison Ben Ellison says:

    I’m guessing that Humminbird intended to debut Apex at METS (where, sadly, I should be walking the aisles right now). I think they have a surprisingly active presence in Europe and beyond. And, by the way, METS Connect starts on Dec. 10, and we did get a fairly large and interesting group of entries for the DAME R&D Excellence in Adversity Award (but not APEX):

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