Sexy C-Map Max charts?
Why do C-Map’s full page ads for its new Max chart format feature a woman wearing a cartographic body suit? Even the model looks like she thinks it a goofy idea! Especially since Max has so many interesting and graphic new features — panoramic photos of harbor entrances, animated tidal current predictions and navigation light characteristics, street mapping, 15 levels of land contours and 32 of depth (now in 256 colors), and a perspective view that let’s a navigator see chart detail up close to the boat while still keeping an eye on what’s further ahead. And none of it has been seen on plotters before. C-Map has a dedicated Max site here. I wrote about Max and Navionics’ new Platinum format (not much on the Web yet) for the June issues of PMY and Sail, and we tried to use as many illustrations as possible. I think that both new formats are sexy, but not literally!