Brunswick to acquire Navico, what we know so far

Ben Stein

Ben Stein

Publisher of, passionate marine electronics enthusiast, 100-ton USCG master.

10 Responses

  1. Bugawwwk says:

    I hope they can bring Simrad Back to the standards of the late 90s/ early 2000s. It was once a durable, dependable brand that has become bit of a dumpster fire.

    • Ben Ellison Ben Ellison says:

      To each his own, but I ran several generations of Simrad MFDs, solid-state radars, and various sonars — including StructureScan and ForwardScan — on Gizmo right up through evo2, and I found it all quite satisfactory. Simrad was also first to integrate with CZone and has a longstanding special relationship with Mercury outboards, both of which help as Navico joins Brunswick’s vast Advanced Systems Group.

  2. Ben Ellison Ben Ellison says:

    I had some fun searching back to the days when Brunswick purchased several marine electronics companies like Northstar and Navman with the goal of better integrating the systems on their own boats. And then sold them off to the newly formed Navico!

    It all seems rather naive now, and I don’t think that Brunswick is making the same mistake twice. The big difference is how Navico — now three fully mature brands — is joining an impressive family of boat systems that are available to all boat builders — not just Brunswick boats — and aftermarket too

  3. Serge says:

    My biggest problem with B&G has been the difficulty with his internet/customer support.

    I sure hope this will improve.

  4. Tim says:

    I think buying Orca co-pilot it what makes sense now.

  5. Paul says:

    Kind of leaves Raymarine on a ledge looking for a buyer, unless they can make a better fit with TeledyneFlir than with Flir.

  6. Larry Olson says:

    Interesting. I’d hope that Simrad would improve. While the have good products for the most part, the support and service leaves a LOT to be desired. My last boat was all Simrad (Evo 3 stuff) and while it worked well for the most part, the support has driven me to Garmin for my current boat, and putting a Garmin package in of the same magnatude.

    We’ll see…..

  7. Marc says:

    Sea Ray has discontinued production of all boats larger than 40′. They are out of the yacht business. Brunswick has also put Sea Ray up for sale.

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