Navico’s numbers, should you care?
As a privately held corporation Navico doesn’t have to reveal anything about its financial state, but last week it issued a proud press release claiming a dramatic 15% sales increase in 2012, which resulted in revenues of 256 million dollars and EBITDA earnings of 41.4 million. And at the Las Palmas B&G event, the mother company added some claims about what their numbers meant versus the competition, as seen in the slide above. Is Navico painting a fair picture of where the recreational marine electronics market is at? Does it matter to consumers anyway?