Category: The Trade

Simrad NX, the only True Malfunction is the N2K 7

Simrad NX, the only True Malfunction is the N2K

Simrad_NX_bad_ad

At least one Navico competitor is having fun e-mailing around this scan of a major ad blooper that ran in at least one New Zealand marine publication. Of course the intended headline was “True Multifunction” not “True Malfunction” and no doubt someone is very embarrassed about the mistake. In fact, “multifunction”—as in multifunction display, or MFD—is not…

Captn Jack’s, liquidation? 17

Captn Jack’s, liquidation?

Captain_Jack_50

Sign of the times? Or just an indication that the Captn Jack’s portion of Maptech is going to shut its doors? I really don’t know much new about the Maptech sale since my last entry, but there sure are some good deals available at Jack’s, free shipping too. Like the new…

A screenshot feature, do it! 7

A screenshot feature, do it!

Lowrance_Screen_Snapshot_cPanbo

Whereas I got the week started on what’s largely a trade subject, let me add an unsolicited suggestion to everyone who makes plotters, multifunction displays, or any other marine electronics with a screen and some sort of accessible memory. If possible, please add a screenshot feature!…

Maptech, big changes coming 0

Maptech, big changes coming

Maptech_Mapserver_II_cPanbo

It’s ironic that I wrote about a neat Maptech price/packaging move Friday afternoon, as I now know that simultaneously the employees were learning that the company would be sold, either whole or in parts, and that it would immediately go into a sort of maintenance mode, which included a few layoffs. Naturally the relatively tiny marine electronics industry has been a-buzz…