New Simrad Cruise is the Most Intuitive and Easy-to-Use Chartplotter Available

Egersund, Norway – Simrad Yachting – a leader in the design and manufacture of world-class marine navigation, autopilot, radar, communications and fishfinding systems – announced today

Simrad Cruise, the most intuitive chartplotter on the market. Designed for simple and straightforward navigation, Cruise features a simple, easy-to-use interface, sunlight-viewable display, preloaded U.S. coastal charts, mounting bracket and sonar transducer.

Taking ease of use to a new level, Simrad Cruise combines essential GPS features with basic depth-finding capability to deliver safe and reliable navigation at an affordable price. Free from complicated fishing-specific sonar and networking features, Cruise eliminates the need for boaters to master complex electronics.

The user interface is controlled with a rotary dial and keypad, ensuring smooth navigation through menus, and provides the vital information needed for a safe and enjoyable time on the water from speed, depth and GPS location to course, battery level and temperature information. Users can also track the day’s boating activity with real-time performance data from Simrad TripIntel technology. Pre-loaded with U.S. coastal charts, Cruise is ready to use right out of the box. For maximum detail, users can also choose from a wide range of optional mapping upgrades from C-MAP® and Navionics® that include advanced features like C-MAP Easy Routing for a true automotive-like navigation experience. The Cruise transducer provides CHIRP sonar with excellent automatic depth tracking for worry-free operation without the need for fine tuning or pre-programming. Installation is easy, requiring only power and sonar cables.

“We are dedicated to listening to our customers and giving them exactly what they want out of their marine electronics,” said Leif Ottosson, CEO, Navico Group. “Our product line includes multifunction displays and glass-helm systems designed for some of the most powerful navigation stations in the industry. However, many of our customers simply want an affordable and easy-to-use chartplotter for simple navigation that they can plug in and go cruising. For those boaters, we are pleased to launch Simrad Cruise.”

Starting at $399, the new Simrad Cruise will be widely available through select U.S. dealers nationwide in April. The unit is IPX7 waterproof rated and ideal for installation in open air vessels such as bay, deck, ski and wakeboard boats, bow riders and tenders, and can be conveniently flush-mounted or bracket-mounted. Simrad Cruise comes in 5-, 7- and 9-inch display sizes.

For more information on Simrad Cruise or the brand’s entire line of marine electronics, please contact 800-324-1356 (toll-free) in the USA or 800-661-3983 (toll-free) in Canada or visit

This press release distributed by Rushton Gregory Communications

Panbo publishes select press releases as a service to readers and the marine electronics industry. The release contents do not reflect the opinion of the editors and are not fact checked by the editors

6 Responses

  1. Anonymous says:

    Is that headline really Panbo’s considered opinion, or just a copy-paste from Navico’s press blurb I wonder?

    • Ben Stein Ben Stein says:

      Hi Anonymous,

      We publish industry press releases in an unedited format under our press release section. The bottom of each Press release says: “Panbo publishes select press releases as a service to readers and the marine electronics industry. The release contents do not reflect the opinion of the editors and are not fact checked by the editors”

      So, no, it’s not our considered opinion and is Navico’s wording.


      • Anonymous says:

        Ah – my feed reader just lists all the articles without reference to which section they are in, so I wasn’t aware this was a press release. Maybe you could consider adding “Press release” to the headers so the source is clear when these articles are reposted automatically out of the original context?

  2. Anonymous says:

    Is it Navico who can’t spell chartplotter or Panbo?

  3. Ben Ellison Ben Ellison says:

    In my book a decent, bright (1,000 NIT) 7-inch chartplotter with GPS, C-Map digital charts, and fishfinder (with included Skimmer transducer) for $450 is noteworthy, and the press release is certainly worth passing on.

    I suspect that the Cruise 7 has a easy and effective user interface too, given the Evo 3 style keypad and what is likely a very stripped down EV0 2 operating system.

    But potential buyers should study the specs and manuals with a particular eye out for what the Cruise series does not have, as in: no touchscreen, no WiFi, no Ethernet, no video, no NMEA 2000, and no NMEA 0183. These are truly standalone plotter/sonars.

    But, dang, there’s still good tide and current data, C-Map auto routing, and a Cruise can even run most features on a Navionics chart card.

Join the conversation

Your email address will not be published. Required fields are marked *