Lowrance Elite 5/7 cheap CHIRP, the sonar wars rage on
Lowrance just launched Elite-5 and -7 CHIRP fishfinders and plotter combos today, but they showed off working prototypes during the Navico writer’s event I attended in January. What seemed to particularly excite the product managers was the Elite’s new ability “to produce low, medium and high CHIRP sonar ranges and display two user-selected ranges simultaneously” using just an “affordable” HDI Skimmer transducer. Apparently they didn’t realize that this tranducer could usefully CHIRP until they tried it, and now they think they have a edge in the sonar battle that’s taking place both on the water and in law offices…